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Who is Market4Demand and what do you do?
Market4Demand, a technology marketing services firm located in Palo Alto, delivers strategic and tactical marketing services that help increase shareholder and customer value. Market4Demand specializes in strategic and tactical marketing planning, interim marketing management, and marketing communications. The company offers expertise in both enterprise and consumer technology solutions. In 2001, it launched Market4Demand's Marketing Educational Series for Entrepreneurs (MESE)™, a sequence of workshops developed to empower entrepreneurs with practical, value-based technology marketing best practices.
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What services does Market4Demand offer my company?
Market4Demand's services include Interim Marketing Management, Marketing Plan Implementation, Marketing Communications materials and programs development, and Marketing Planning.
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How will Market4Demand's services change or contribute to marketing processes at technology companies?
Market4Demand is a consulting firm that leverages a fine blend of marketing theory, best practices and practical, real-world experience to demonstrate and promote superior marketing of technology solutions. The firm helps emerging and established technology companies improve their marketing processes and results by providing executives with quality marketing resources and marketing management, communications and educational services that are a cut above.
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What are Market4Demand's key strengths?
Most marketing budget expenditures need to harvest a return for the company, that is, a return in revenues through new client acquisitions, repeat customer purchases, or lead maturation. Market4Demand's key strengths are marketing planning and implementation, interim marketing management and marketing communications project portfolio management (PPM).
Another key strength is our collaborative approach to marketing. While we focus on our core expertise, we aggressively pursue alliances with best-in-class specialty service providers to expand our offerings and ensure the highest quality end result for our clients.
Finally, we are committed to attracting and retaining creative, experienced talent. We actively recruit superior people, individuals with practitioner experience at both startups and billion dollar enterprises and at least 15-20 years in technology marketing. We also prefer to recruit marketers who have experience in another industry in addition to technology.
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Who is the typical Market4Demand client?
Market4Demand's customers include companies with technology offerings in a broad range of consumer and enterprise technology categories, including: authoring tools, business performance management (BPM), business process outsourcing (BPO), communications, enterprise contract management (ECM), e-commerce, education, entertainment, Internet browsers, multimedia, portals, procurement/e-procurement, productivity, security, services, and supply chain. With compelling technologies and business models, our clients range from emerging and midrange enterprises to large companies.
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On which markets is Market4Demand focusing its efforts?
We are targeting our efforts exclusively at technology companies in North America.
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What specific customer needs or problems do you address?
All of our services address the need for revenues with the least amount of impact on the bottom line as possible. Our objective is to offer our clients competitive advantages by helping them streamline and optimize their marketing efforts. By doing this, we believe they'll run more effective and efficient marketing departments and programs while cutting financial waste and improving results.
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Is there a demand for these types of services?
Our research shows that technology companies are getting more and more pressure to measure marketing and streamline marketing processes. Focus group studies, user surveys and existing clients have been requesting the introduction of affordable, reliable and measurable alternatives to flabby and ineffective marketing initiatives. Our analysis indicates a need for a marketing consulting company that provides clients with both creative solutions to marketing challenges and old-fashioned business sense. We are betting that this is the winning blend for today's changing business environment.
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What is the Market4Demand Alliance Program?
In today's fast-paced business world, strong partnerships are critical to ensuring the success of clients. To strengthen and expand Market4Demand's innovative marketing services, we team up with industry-leading firms to offer clients high quality marketing resources.
Market4Demand actively seeks marketing services firms aiding leading high-tech and biotechnology customers with which Market4Demand can form lasting, client-centric partnerships. We carefully filter each partner and select only companies that have demonstrated high quality product or service offerings. Some current partners include Bishop Market Resources, BoldFocus, Ignite PR, Marketing Arts, and MarketingEdge SF.
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Where does the name "Market4Demand" come from?
"Market4Demand" is the new name for "SellSoftware," a marketing and sales consultancy that was established in 1996. The new name was chosen to highlight our corporate commitment to helping our clients market to sell, in other words, to generate demand for their products or services.
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How do I contact Market4Demand?
Contact Us
Corporate Headquarters:
2458 Embarcadero Way
Palo Alto, CA 94303
Phone: 650-812-0500
Fax: 650-812-0555
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