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Sarah Autrand, M.A., Founder and CEO
Sarah Autrand is a seasoned marketing executive with over 20 years experience acquired from a career spanning 5 Fortune 500 companies and over 30 successful emerging enterprises. She has worked with leading technology companies, including Digital Equipment Corporation (DEC), Fujitsu and Sun Microsystems, as well as numerous emerging and midrange technology companies in a broad range of consumer and enterprise software categories. Not limited to marketing information technology, her background includes marketing nonprofits, education, professional services, and life sciences.
In addition to serving as interim Director or Vice President of Marketing for Market4Demand clients, Ms. Autrand has previously held positions as President of the Silicon Valley American Marketing Association (SVAMA) and Adjunct Professor of marketing communications at San Jose State University. Her areas of expertise include pricing, positioning, channels, strategic messaging, and all facets of online and offline promotion strategy.
Ms. Autrand has authored several articles and whitepapers, and has been quoted on marketing and trends in Silicon Valley entrepreneurship in the India Post, Palo Alto Weekly, San Francisco Business Times, San Jose Business Journal, and Silicon Valley Business Ink. Ms. Autrand is a sought after speaker on key marketing topics and trends at industry events as well as local entrepreneurial centers and universities. She completed her undergraduate studies with Honors in English (Literature), earned her M.A. in Theology and holds several writing diplomas and certificates.
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