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Past Events

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2007

Web 2.0: Leveraging New Web Marketing Opportunities for Your Business

Date: November 27, 2007
Time: 2:00 p.m. - 5:00 p.m.
Location: Palo Alto, CA
Speakers: Celeste Bishop, Founder and President of Bishop Market Resources
Price: $40 - (MESE E-mail list subscriber)
$45 - Affiliate (PwC Alumni and members of SDForum and SVASE)
$50 - Standard
To subscribe to our MESE E-mail list, please click here.
Registration: http://www.acteva.com/booking.cfm?bevaid=145793

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Positioning Strategies and Tactics for Today's Market

Date: September 25, 2007
Time: 2:00 p.m. - 5:00 p.m.
Location: Palo Alto, CA
Speakers: Robert M. Wright, Principal and Founder, Marketing Arts, Inc.
Price: $35 - (MESE E-mail list subscriber)
$45 - Affiliate (PwC Alumni and members of SDForum and SVASE)
$50 - Standard
To subscribe to our MESE E-mail list, please click here.
Registration: http://www.acteva.com/booking.cfm?bevaid=141219

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Developing Successful Pricing Strategies:
How to Set Technology Products and Services Pricing for Optimal Revenue and Market Position

Date: August 28, 2007
Time: 2:00 p.m. - 5:00 p.m.
Location: Palo Alto, CA
Speakers: Dan Lofgren, Principal, Numerate Solutions
Price: $35 - (MESE E-mail list subscriber)
$45 - Affiliate (PwC Alumni and members of SDForum and SVASE)
$50 - Standard
To subscribe to our MESE E-mail list, please click here.
Registration: http://www.acteva.com/booking.cfm?bevaid=138552

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Viral Marketing: How to Make it Contagious

Date: July 24, 2007
Time: 2:00 p.m. - 5:00 p.m.
Location: Palo Alto, CA
Speakers: Sherrie Perkovich, Co-founder, Strategy, The Conspiracy
Price: $35 - (MESE E-mail list subscriber)
$45 - Affiliate (PwC Alumni and members of SDForum and SVASE)
$50 - Standard
To subscribe to our MESE E-mail list, please click here.
Registration: http://www.acteva.com/booking.cfm?bevaid=137509

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Best Practices in Direct Response Marketing

Date: June 26, 2007
Time: 8:30 a.m. - 10:00 a.m. (Registration begins at 8:15 a.m.)
Location: Palo Alto, CA
Speakers: Sarah Autrand, CEO, Market4Demand, Inc.
Michael Becker, EVP of Business Development, iLoop Mobile
Kathleen Gogan, Partner, Topline Strategy Group
Howard J. Sewell, President, ConnectDirect (Moderator)
Dennis Totah, President & Founder, Catapult Target Profiling
Price: $30 - Market4Demand MESE E-List Subscribers
$35 - Affiliates (PwC Alumni and members of SDForum and SVASE)
$40 - Standard
To subscribe to our MESE E-mail list, please click here.
Registration: http://www.acteva.com/booking.cfm?bevaid=134406

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Budgeting for Dollars: How to Establish, Draft and Manage a Budget with Staying Power

Date: June 9, 2007
Time: 8:30 a.m. - 4:30 p.m.
Location: San Jose State University, San Jose
Speaker: Sarah Autrand, Adjunct Professor, San Jose State University
Price: $245
Registration: http://ies.sjsu.edu/pd/catalog/xm-mktc-421-1173758757

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The Top 5 Things You and Your CEO Must Know About Successful Partnering

Date: May 22, 2007
Time: 2:00 p.m. - 5:00 p.m. (Registration begins at 1:45 p.m.)
Location: Palo Alto, CA
Speaker: Norma Watenpaugh, MBA, ?Principal and Founder, Phoenix Consulting Group
Price: $35 (MESE E-mail list subscriber), $45 Affiliate (PwC Alumni and members of SDForum and SVASE), $50 Standard
To subscribe to our MESE E-mail list, please click here.
Registration: http://www.acteva.com/booking.cfm?bevaid=134403

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Marketing Communications Overview

Date: May 10, 2007 & May 17, 2007
Time: 6:00 p.m. - 9:30 p.m.
Location: San Jose State University, San Jose
Speaker: Sarah Autrand, Adjunct Professor, San Jose State University
Price: $245
To subscribe to our MESE E-mail list, please click here.
Registration: http://ies.sjsu.edu/pd/catalog/xm-mktc-401-1174446458

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Mobile Marketing 101: Understanding the Mobile Ecosystem

Date: April 24, 2007
Time: 10:00 a.m. - Noon. (Registration begins at 9:45 a.m.)
Location: Palo Alto, CA
Speaker: Michael Ahearn, Vice President of Marketing for iLoop Mobile, Inc.
Price: $50
Registration: http://www.acteva.com/booking.cfm?bevaid=128527

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Best Practices in Product Marketing

Date: March 27, 2007
Time: 2:00 p.m. - 5:00 p.m. (Registration begins at 1:45 p.m.)
Location: Palo Alto, CA
Speaker: Diane M.Z. Robinette, President, Market4Demand, Inc.
Price: $50
Registration: http://www.acteva.com/booking.cfm?bevaid=123865

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Building the Startup Team 101

Date: March 6, 2007
Time: 2:00 p.m. - 4:00 p.m.
Location: Palo Alto, CA
Speaker: Dr. Steven McElfresh, HR Futures
Price: $50
Registration: http://www.acteva.com/booking.cfm?bevaid=127019

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Websites that Sell: How to Tool Your Website for Sales

Date: January 23, 2007
Time: 2:00 p.m. - 5:00 p.m.
Location: Palo Alto, CA
Speaker: Celeste Bishop, Bishop Market Resources
Price: $50
Registration: http://www.acteva.com/booking.cfm?bevaid=124675

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