Books

Print

	Biography
	Economics and Trends
	Entrepreneurship and Innovation
	General
	Leadership
	Marketing
	Product Development
	Writing

Biography

• Benjamin Franklin: An American Life, Walter Isaacson

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Economics and Trends

• Inevitable Surprises, Peter Schwarz
• The New Law of Demand and Supply, Rick Kash (Doubleday, 2002)

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Entrepreneurship and Innovation

• Betting It All: The Entrepreneur of Technology, Malone, Michael S. (2001)
• Bringing New Technology to Market, Kathleen R.Allen (2002)
• Case Studies in International Entrepreneurship: Managing and Financing Ventures in the Global Economy, Walter Kuemmerle (2004)
• Competing on the Edge: Strategy as Structured Chaos, Shona L. Brown (1998)
• Entrepreneurial Finance, Richard L. Smith (2003)
• High-Tech Startup, John Nesheim (Simon & Schuster, 1997, 2000)
• Launching New Ventures: An Entrepreneurial Approach, Kathleen R. Allen (2002)
• New Business Road Test: What Entrepreneurs and Executives Should Do Before Writing a Business Plan, John W. Mullins (2003)
• New Venture Creation, Jeffrey A. Timmons (2003)
• Raising Entrepreneurial Capital, John Vinturella (2003)
• Roadmap to Entrepreneurial Success, Robert W. Price (2004)
• The Art of the Start, Guy Kawasaki
• The Art of Innovation, Tom Kelley (2001)
• The Entrepreneur's Guide to Business Law, Constance E. Bagley, et. al. (2002)
• The Entrepreneurial Mindset, Rita Gunter McGrath (2000)
• The Innovator's Dilemma, Clayton M. Christensen
• The Knowing-Doing Gap, How Smart Companies Turn Knowledge into Action, Jeffrey Pfeffer (2000)
• The Money of Invention, Paul A Gompers et. al.
• The Monk and the Riddle, Randy Komisar (2001)
• The Origin and Evolution of New Businesses, Amar Bhide (2000)
• Weird Ideas That Work: 11 1/2 Practices for Promoting, Managing, and Sustaining Innovation, Robert I. Sutton (2001)

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General

• HEADS UP: How to Anticipate Business Surprises and Seize Opportunities First, Kenneth McGee, Gartner Group (Harvard Business School Press, 2004)
• The Minto Pyramid Principle: Logic in Writing, Thinking & Problem Solving, Barbara Minto (Minto International, 1996)

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Leadership

• Good to Great, Jim Collins (Harper Business, 2001)
• Primal Leadership, Daniel Goleman (Harvard Business School Press, 2002)
• The Art of War, Sun Tzu
• The Tao of Leadership (Unfortunately it's out of print, but a great book on leadership if you're lucky enough to find it!)

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Marketing

• Internet Marketing »
• Marketing Measurement »
• Marketing Promotion »
• Strategic Marketing »

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Product Development

• Journey of the Software Professional: A Sociology of Computer Programming, Luke Hohmann
• Beyond Software Architecture: Creating and Sustaining Winning Solutions, Luke Hohmann

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Writing

• Associated Press Guide to News Writing, Rene J. Cappon (Macmillan, 1981, 1992)
• On Writing Well, William Zinsser (HarperPerennial, 1998, 6th Edition)
• The Associated Press Stylebook and Libel Manual, (6th Edition, Addison-Wesley, 1996)
• The Elements of Style, William Strunk, Jr. and E.B. White (Allyn & Bacon, 1979, 3rd Edition)
• The Minto Pyramid Principle: Logic in Writing, Thinking & Problem Solving, Barbara Minto (Minto International, 1996)

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